The renowned and respected Ocean Race has been selected in three important categories at the most prestigious 2019 BT Sports Industry Awards.
The 2019 BT Sports Industry Award has 19 categories of exceptional competition, and it brings together the best and biggest sports brands, events, campaigns, and organizations in the world. This also includes brands like ADIDAS, Formula One, Nike, BT Sport, Visa, and European Tour.
Johan Salén, the Co-President of Ocean Race said, “We are happy to have been selected against some very of the extremely impressive campaigns and events in not one or two but three areas.
“Edition 2017-18 of this Race saw our shift in perceptions toward sailing as a sport and to reach more numbers of fans than ever before.
“Sustainability is an answer to everyone who we are at an event, finding innovative ways to communicate and connect old and new fans, building fresh and useful technological solutions in the intense places in the world is the thing that we do.”
The Ocean Race will restart from Alicante, Spain in 2021 autumn. The interest of sailors in the next race is really high and it is witnessing the participation of many high-profile sailors, including Paul Meilhat, the winner of French Route du Rhum and the winner of Volvo Ocean Race and Franck Cammas, the skipper of the America’s Cup. All of them have signaled that they will take up the challenge.
The fans of BT Sports Industry celebrated this moment by engaging the most original brands in the sport that is ADIDAS in Football, The FA, BT Sport, and ECB. Ocean Race has also been selected for its ‘RAW’ initiative.Tags: Franck Cammas, Johan Salén, Paul Meilhat